If there is one thing that we all know to be true, it is that Marks and Spencer has become iconic for its wide range of delicious and tempting food.
And the retailer has managed to pull it out the bag once again with its brand new and exclusive white strawberries that shoppers are eager to get their hands on.
The exclusive new £4 Collection White Pearl Strawberries, a first on the UK high street, officially landed in M&S Food Halls today and they offer an exciting new twist on the popular fruit.
Described as a "strawberry in reverse", the intriguing new fruit is white on the outside, with pure white flesh on the inside and covered in red seeds.
Not only do they look exotic, but the new fruit is said to be sweet like a red strawberry, while having an aroma of pineapple and notes of vanilla.
M&S shared a snap of the White Pearl Strawberries to its official food Instagram page where it quickly went viral, as over 15,000 dedicated shoppers quickly hit the like button.
"Need to try these", exclaimed one shopper.
"Oh wow!! These look amazing", replied a second.
"wooowwwwwwww!!! need to try", wrote a fourth.
"*Adds to list of strange things M&S will take my money for*", commented a fifth.
"I literally just tried to tap my phone screen with my debit card in the hope that they would be purchased and appear on my desk right now. By desk, I mean sofa. By right now, I mean after I wake from a quick nap", said a sixth ecstatic shopper.
Tom Pedley, M&S Strawberry Buyer says: "At M&S we love to be first to market and introduce products that no one else can, our customers get really excited when we introduce new flavour produce or hybrids!
"We’re known for our Candyfloss Grapes, while the Limelon was all over the news so that’s why we had to bring the White Pear Strawberry to M&S, not only does it have a really unique flavour but it’s incredible to look at, plus, it’s great for kids, who doesn’t want to try a reverse strawberry!"
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The Collection White Pearl Strawberries cost £4 and are available in M&S Food Halls now.
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